People Over Plastic

Making the mission—and the next step—clear

People Over Plastic shares environmental justice media by BIPOC activists. Research showed that visitors did not consistently understand the mission or what they could do on the site.

My roleUX research and content strategy

ContextTwo-month project

People Over Plastic website before recommendations, where visitors struggled with terminology and unclear actions — Before: visitors struggled with terminology and unclear actions.

People Over Plastic website after recommendations, with a more prominent mission and paths to participation — After: a more prominent mission and paths to participation.

Test understanding

I facilitated click tests, surveys and concept testing with tech-savvy BIPOC participants aged 18–25.

Explain the mission plainly

Interest in environmental justice did not mean visitors shared the organization's terminology.

Clarify how to participate

I recommended a prominent event CTA, clearer mission and impact content, and other visible paths through the site.

What the evidence supports

The recommendations were implemented. The supplied case study does not establish an increase in donations or engagement; testing the revised experience was a recommended next step.